BA (Hons) in Business (Marketing)
Offered by
Griffith College
·
Dublin, Cork, Ireland
Course overview
The BA (Hons) in Business (Marketing) combines a strong business foundation with specialist marketing knowledge, covering digital marketing, branding, consumer behaviour, and live client projects. Four marketing electives required in Year 3 for the Marketing designation.
What you will study
Business Mathematics
Business Management
Digital and AI Technologies for Business
Essential Skills for Success
Financial Accounting
Finance Fundamentals
Marketing Essentials
Principles of Macroeconomics
Principles of Microeconomics
Career opportunities
Marketing Manager
Digital Marketing Specialist
Brand Manager
Market Research Analyst
Social Media Manager
Entry requirements
Academic requirement
Leaving Certificate or equivalent international qualification. CAO code: Dublin GC407. Dublin and Cork campuses. Full-time, part-time, and blended modes.
Scholarship tiers
Griffith College Bursary (GCB): €1,500 awarded to all offers + Academic Merit Scholarship (AMS): 70%+ = €1,000 / 80%+ = €1,500 / 90%+ = €2,000
English language requirements
IELTS
6.0 overall, no component below 5.5
overall
PTE
46 overall, no component below 36
overall
TOEFL iBT
4.0 overall
overall
Duolingo
105-115 overall, no component below 95
overall
Documents required
Copy of Passport
Academic Transcripts
IELTS / TOEFL / Duolingo Score Report
Bachelor's Degree Certificate
Updated CV / Résumé
Why study at GCD?
✓
Live client projects with real brands and companies
✓
Industry certification and social media analytics training
✓
Available in Dublin and Cork with full-time, part-time and blended modes
✓
Flexibility to switch to Business or HRM
€10,000/yr
€13,500/yr
★ Up to €3,500 scholarship
University
Griffith College
Level
Undergraduate
Duration
3 Years
Next intake
Sep 2026
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