MA in Work-Related Behaviour with Customer Relationship Management
Offered by
Griffith College
·
Limerick, Dublin, Cork, Ireland
Course overview
The MA in Work-Related Behaviour with Customer Relationship Management (ICHAS) applies organisational psychology to customer experience and relationship management, preparing graduates to lead and manage teams with a focus on CRM strategies, customer behaviour, and driving customer loyalty.
What you will study
Principles of Work Psychology
Organisational Psychology
Research Methodologies and Design
Personnel and Human Resources Psychology
Theoretical Perspectives on Customer Experiences
Customer Relationship Management
Dissertation
Career opportunities
Customer Relationship Management Manager
Customer Experience Manager
Organisational Psychologist
Customer Success Manager
Market Researcher
Entry requirements
Academic requirement
Level 8 degree (min 2.2) in Psychology, Business, Humanities, Health, Social Science or related discipline. RPL/APL considered. All applicants must be over 23 years of age, attend an interview, and complete Garda Vetting. International students must provide evidence of eligibility for PSI or BPS graduate membership. ICHAS programme.
Minimum CGPA
2.2
Scholarship tiers
Griffith College Bursary (GCB): €2,000 awarded to all offers + Academic Merit Scholarship (AMS): CGPA 2.7+ = €1,000 / CGPA 3.0+ = €1,500 / CGPA 3.5+ = €2,000
English language requirements
IELTS
6.5 overall
overall
PTE
55 overall
overall
TOEFL iBT
4.5 overall
overall
Duolingo
120-125 overall
overall
Documents required
Copy of Passport
Academic Transcripts
IELTS / TOEFL / Duolingo Score Report
Bachelor's Degree Certificate
Updated CV / Résumé
Why study at GCD?
✓
Applies organisational psychology to customer experience — a growing field globally
✓
ABP-aligned programme eligible for Association of Business Psychology membership
✓
Leverages data insight, communication techniques and innovative technologies
✓
Available in Limerick, Dublin, and Cork
€12,000/yr
€16,000/yr
★ Up to €4,000 scholarship
University
Griffith College
Level
Postgraduate
Duration
1 Year
Next intake
Sep 2026
Min CGPA
2.2
Apply Now →
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