Master of Science (MSc) in Digital Marketing and Analytics
Offered by
Dublin Business School
·
Dublin, Ireland
Course overview
The Master of Science in Digital Marketing and Analytics (90 ECTS) is a level 9 programme on the National Framework of Qualifications in Ireland. It was designed in response to an increasingly digital and technology-enabled business environment where the marketing function has transformed from creative communication to data-driven and technology-enabled practices.
What you will study
Web Marketing Management and Metrics
Digital Design and Development
Strategic Thinking in the Digital Age
Research Methods 1
Data and Digital Marketing Analytics
Digital Advertising and Online Marketing Communications
Business Intelligence and Visualisation
Research Methods 2
Applied Research Project
Dissertation
Placement
Career opportunities
Digital Marketing Specialist
Digital Marketing Executive
Digital and Content Analyst
Content Designer
Growth Specialist
Entry requirements
Academic requirement
4-Year Bachelor's Degree with Minimum 50.0% marks
Minimum CGPA
50% Marks
Scholarship tiers
€1,000 Scholarship
English language requirements
IELTS
6 Overall
overall
PTE
55 Overall
overall
TOEFL iBT
76 Overall
overall
Duolingo
105 Overall
overall
Documents required
Copy of Passport
Academic Transcripts
IELTS / PTE Score Report
Bachelor's Degree Certificate
Updated CV / Résumé
Why study at DBS?
✓
Reputation as Ireland’s Leading Independent College
✓
Degree and Postgraduate programmes are awarded by Quality & Qualifications Ireland (QQI)
✓
Commitment to World Class Teaching
✓
Ladder of Opportunity / Flexibility of Award Progression
€14,575/yr
€15,575/yr
University
Dublin Business School
Level
Postgraduate
Duration
1 Year
Next intake
Sep 2026
Min CGPA
50% Marks
Apply Now →
Free application · No hidden fees
Need help choosing?
Our advisors are available to help you pick the right course and guide your application.
💬 Chat on WhatsApp