MSc in Global Brand Management
Offered by
Griffith College
·
Dublin, Ireland
Course overview
The MSc in Global Brand Management prepares students to manage and develop brands in a global marketplace. The programme covers brand strategy, consumer behaviour, digital marketing, and brand analytics with a strong industry focus.
What you will study
Brand Strategy
Consumer Behaviour
Digital Brand Management
Brand Analytics
International Marketing
Sustainability and Brand Ethics
Dissertation
Career opportunities
Brand Manager
Marketing Manager
Digital Marketing Strategist
Product Manager
Brand Consultant
Entry requirements
Academic requirement
Honours bachelor's degree (min 2.2) in business, marketing or related discipline.
Minimum CGPA
2.2
Scholarship tiers
Griffith College Bursary (GCB): €2,000 awarded to all offers + Academic Merit Scholarship (AMS): CGPA 2.7+ = €1,000 / CGPA 3.0+ = €1,500 / CGPA 3.5+ = €2,000
English language requirements
IELTS
6.5 overall, no component below 6.0
overall
PTE
55 overall, no component below 47
overall
TOEFL iBT
4.5 overall (Reading 4.0, Writing 4.0, Listening 4.5, Speaking 4.5)
overall
Duolingo
120-125 overall, no component below 105
overall
Documents required
Copy of Passport
Academic Transcripts
IELTS / TOEFL / Duolingo Score Report
Bachelor's Degree Certificate
Updated CV / Résumé
Why study at GCD?
✓
Specialist postgraduate programme unique in Ireland
✓
Industry-relevant curriculum developed with practitioners
✓
Access to brand analytics tools and industry case studies
✓
Located in Dublin, Ireland's marketing hub
€12,000/yr
€16,000/yr
★ Up to €4,000 scholarship
University
Griffith College
Level
Postgraduate
Duration
1 Year
Next intake
Sep 2026
Min CGPA
2.2
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