MSc in Digital Marketing and Analytics
Offered by
Dublin Business School
·
Dublin, Ireland
·
1 Year
Course overview
The Master of Science in Digital Marketing and Analytics (90 ECTS) is a level 9 programme on the National Framework of Qualifications in Ireland. It was designed in response to an increasingly digital and technology-enabled business environment where the marketing function has transformed from creative communication to data-driven and technology-enabled practices.
What you will study
Core Modules
Web Marketing Management and Metrics
Digital Design and Development
Strategic Thinking in the Digital Age
Research Methods 1
Data and Digital Marketing Analytics
Digital Advertising and Online Marketing Communications
Business Intelligence and Visualisation
Research Methods 2
🎓
DissertationDissertation
Career opportunities
Digital Marketing Executive
Digital and Content Analyst
Content Designer
Growth Specialist
Entry requirements
A minimum Second Class Level 8 Honours Degree (2.2) in a cognate discipline from a recognised third level institution or an equivalent professional qualification such as MMII.
Pakistan entry requirements
🎓 Minimum academic requirements for Pakistan students
Min. Percentage
50%
English language requirements
IELTS
6
overall
PTE
52
overall
Duolingo
105
overall
TOEFL iBT
(Pre Jan 2026)
(Pre Jan 2026)
76
overall
Documents required
Copy of Passport
Academic Transcripts
IELTS / PTE Score Report
Bachelor's Degree Certificate
Updated CV / Résumé
Why study at DBS?
✓
Reputation as Ireland’s Leading Independent College
✓
Commitment to World Class Teaching
✓
Ladder of Opportunity / Flexibility of Award Progression
€14,575/yr
€15,575/yr
★ Up to €1,000 scholarship
University
Dublin Business School
Campus
Dublin
Duration
1 Year
Next intake
January 2027
Apply Now →
Free application · No hidden fees